[Consulting Column] #1 Why do companies need global marketing (Digital Marketing)?

[Consulting Column] #1 Why do companies need global marketing (Digital Marketing)?

Dear Mr. Everyone

This is my first time writing consulting column based on my career expriences in Google Blogger!

So I was in worry of what to write as my first topic; with a few minutes of consideration, I could decide that I'm going to write about 'Global Marketing' since I have been planning and practicing global marketing and tradings as a consultant on company name 'CotDe Inc.', Korean Cosmetics Company manufacturing four cosmetic brands mainly: Ciracle, Zymogen, O'Sum and Skin Vegetarian. *I will post more about CotDe Inc. next time. Leaving some curosities for the readers :)

As my first time writing a column about global marketing, I would like to write solid main points about why do companies need global marketing especially in today.

In general, I saw many of people who think global marketing too difficult or just useless thing, and of course I was one of them too.

However, birth of online market changed the basic clusters of a market. In addition, coming up of social network service made market even more complexed and difficult to grab.

Imagine your daily life. You can acknowledge any information that you want to know instinctly by smartphones or I-pad. This is the place where we live. In other words, we are able to contact any people around the world with your little effeorts of touching screen.

As I am a native Korean, I have few more words to say about importance of global marketing.
Korea has a very small territory in compare to the US, but population density is extremely higher than the any other countries in the world. Moreover, few conglomerates are encroaching biz areas of small and medium companies. Solution? Yes, exporting our goods is our only solution. Unfortunately, a lof of small and medium companies do not know how to export their products without professional consultants...

I will cut my words and will post about 'What is Global Marketing' in next stage, not wanting people to lose their concentration!

So, here the summary of this column: 'Why do companies need global marketing?'
1. Satuaration of domestic market
2. Development of online media tools
3. Development of online market (size, level of contribution and etc...)
4. Development of online marketing strategies (more impact on market)
5. Development of emerging countries' market
6. Increase of brand empower

More reasons can be found but I do not doubt that those are the main reasons..

April 9th, 2013
BK Park