★Story Marketing★
Creating an interesting story with a plot from difficult and complex story. In other words, a skill imprinting products to customers through a story.
(Here are some good examples)
1) Marquis who used to live in Evian drank water in the village, and then one was completely cured from kidney stone.
2) Through a return two tire wheels by an old man, Nordstrom department store earned the fame of "the best customer service serve".
3) City of Verona in Italy became one of the most famous cities in the world because of a noble 'Romeo and Juliet' by William Shakespeare.
A great leader also needs his own message(story) in order to prove his greatness. The message(story) must not be a fiction but the real experience which can make people to sympathize.
As shown above, story marketing became a madatory element in a marketing category.
Then, how can we practice writing a story telling marketing?
1) Simplify the structure of a writing into message and story.
2) Write an arguement first, then next think about story which can support the arguement.
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