Better to make Not To-Do List than To-Do List

<Personal Brand Column> Better to make Not To-Do List than To-Do List

Author of 'Good to Great', Jim Collins, said, "Made as much use of stop-doing lists as to-do lists. They displayed a remarkable discipline to unplug all sorts of extraneous junk."

As smartphone and other super new tech-devices have shown up, our brain spend huge amount of energy and time to keep coming new information in/out until going on the bed.

Probably symphathize.. Over 50% of people do as the first thing in office when they arrive in the early morning is spending time to watching internet news or other works unrelated to your office work. Things mostly happen unconsciously. In other words, it is a habit.

Then, what people should do to quit unproductive work and behavior? As Charles Duhigg, author of 'the Power of Habit', once said, "Consciously, people should imprint their unproductive works not to"

Please try to write down Not-To Do list, and then put it on your desk wall or somewhere you can see very well. Next thing to do is watch the list everyday consciously in every morning time. That's how it works.

For the last, here are the 3 tips for how to make Not-To Do List. (What contents should be in)
1. Energy : Is that make you active or not?
2. Time : Is it seem valuable to invest your time?
3. Strengths : Is it make your strength more sharp?

What is an ART MARKETING? Introduction and Implication of Coporate Art Marketing

What is an ART MARKETING? Introduction and Implication of Coporate Art Marketing

  ★ ART MARKETING ★
Connecting various artistic sources to management, it is an activity to increase practical value such as cutomer, reputation and so on. In addition, art marketing is to make use of differentiated marketing strategy through intrinsic art value such as 'Aura', 'Resonance' and 'Exalt' as catalyst.

  ■ Five Different Types of an Art Marketing
1. Area of product planning : Enhance brand dignity by adding artistic and esthetic elements to products. In other words, enhance brand image through joint designing a product with an artist or assimilating with product and exisitng art work.

2. Area of place marketing : Enable to direct cultural experience space with an art theme. Create and direct complex artistic space where people can experience esthetic values, not just a store selling products.

3. Area of external cutomer management : Induce passionate participation of Art+Consumer(Artsumer). It is enable to satisfy cutomers' creative desire by operating 'Interactive Art Program' in digital environment and utilize high esthetic sense of cutomers into new product develpment or customized product design.

4. Area of internal customer managemet : Give creativity and innovation motive to members of a team through an art. Through joint program with artists, increase employees' communication skills and creativity and in further help to find solution for problem and limitation of a company inside.

5. Area of repuation marketing : Enable to enhance corporate image through art sponsor. Give opportunity to share artistic values for the people living in culturaly isolated area.

  ■ Background of Surfacing Art Marketing
1. Rise of creative management
2. Aesthetic of consuming
3. Combination of technology and art

  ■ 3 Points of View in Marketing Point of View
1. Aura - Secret communion between art work and audience
2. Resonance - Audiences facing with art works are enable to be look back themselves and awake new inspiration and creative desire.
3. Exalt - Art work made by great effort and agony calls humanity and the aesthetic consciousness as an exalt.

  ■ Types and Successful Cases of Art Marketing
- Apply 'Aura' at product planning and place marketing, 'Resonance' at 'External and Internal Customer Management', and 'Exalt' at 'Reputation Marketing'.

1. Product Planning
- Fusion work between product and an art: Jean Paul Gartier desgined the the water bottle of Evian thereby enhanced product value.
- Louis Vuitton could make brand innovation through collaboration with artists and designers. Increased repurchase rate through collaboration with the world most famous artists, and also added modern design value to existed design eventually could create new brand value with lowering targets' ages.

(Louis Vuitton collaboration with Stephen Sprouse)

2. Place Marketing
- Interior of store or design with artists
- Through enhancing communication point of customers by art gallery, concert hall and brand museum, exchange emotions widely.

3. External Customer Management
- Applying cutomers' creative design in product develpment, cutomizing cutomers' preferences through participating product development.
(ex. Heineken - let customers to remix the music they love)

4. Internal Customer Management
- Pixar built Pixar University for employees' creativity.
- Opened workshop with artists and their associations.

5. Reputatino Marketing
- Exhibit hotel as art work
- Operate concert house for local citizens and various art sponsor business
- Host music and art award driven by the company name


   ★ Implications ★
1. In order to earn the title of 'Artistic Company', company should show continual interests toward art marketing and should propel art marketing with consistency.

2. Through discovering unique product and artist, try to find opportunity to execute differentiated art marketing.

3. Use artistically talented people in management with a timely manner.

Our Client Introduction: CotDe Inc.

Our Client Introduction: CotDe Inc.

Today, I would like to introduce our client, CotDe INc. one of the finest Korean cosmetics manufaturer and distributor.

I assume many of people living in Asia already might heard of the brand 'Ciracle', launched in Singapore, Japan, China, Thailand, Malaysia, Russia and so on...

CotDe is now handling their own four brands which are Ciracle, Zymogen, Skin Vegetarian and O'Sum.

Ciracle: Natural Ingredients Cosmetics for Women



Zymogen: Fermentation & Enzyme Cosmetics

Skin Vegetarian: Skin-Vegetarian Cosmetics

O'Sum: Organic Cosmetics

Each of the brands has their own characteristics so the brands all have different types of customers!
(from young to old & men to women)

The reason why people love the CotDe a lot is that they are ecofriendly company in Korea. Even their vision of the company is to being a 'Ecofriendly Sustainable Corporation'.

They have their own factories so that they can manufacture the products everyday on time.
#1 Factory is located in Jiksan, Cheon-An.
#2 Factory is located in Sushin, Cheon-An.
#3 Factory is located in Jeju Island.

President and CEO of CotDe Inc, Dong Il Jang, was a senior researcher at Amore Pacific, the biggest cosmetics company in Korea. Through the excellent R&D experiences from his past career, he could build up CotDe Inc.

These are the core competitive edges of CotDe introduced by the CEO.
1. Fulfilling effects through bio conversion by fermentation and enzyme
 - Stabilizing enzyme / functional product using enzyme
 - Developing and Forming Materials of Fermentation

2. Fulfilling effects of cosmetics based on skills of extracting natural-substance analyzation
 - Analyzing natural activated ingredients / Skill of extracting
 - Skill of transforming natural ingredients through fermentation

3. Stabilization of phytochemicals & vitamins
 - Secure various methods of stabilizing vitamins / commercialize

4. Developing materials of organic cosmetics & skill of stabilizing formula
 - Develop various types of organic materials
 - Secure formula and fulfill commercialization throguh formualtion organic cosmetics

5. R&D / QC (quality control)
 - Hired R&D staffs beyond masters degress over 50% of entire staffs
 - Outstanding abilities of analysis and problem solving
 - More than 15 patents issued


As a brief introduction has shown above, CotDe is now aiming to be a global cosmetics company based on their competitiveness. As the first step to become a global company, our hot issue is now about launching brand 'Zymogen' in Singapore. From the tests from many bloggers and testers of Singapore people, effects of the Zymogen products have already proved. Therefore, our only wish is a lot of Zymogen lovers to join our community. (www.facebook.com/zymogenkorea)

Also you can earn more information about Zymogen by English web-page. (www.zymogen.asia)

Later on, we will talk more about the brand, Zymogen and its product lines.

Bye Bye!


Attaching more pictures of CotDe Inc.

 

[Marketing/SNS] Principles of Executing Digital Marketing

[Marketing/SNS] Principles of Executing Digital Marketing

<Prinicples of Executing Digital Marketing>

For successful social media campaign, I would like to recommend implementing next 7 steps of the principles.

[1st Step] Monitoring conversation in SNS
▶ Through a careful monitoring conversation in SNS among customers, coporate brands and other communications related to the corporate, companies can earn valuable information for business management.

[2nd Step] Check out who can spread out our own company's message
▶ Company is good to create pool of influencers who can really influence corporates' brands. Must find alternatives to utilize influencers who can create and spread out accurate and true messages.

[3rd Step] Figure out chracteristics of influencers
▶ Must know their characteristics so company can use them in a timely manner.

[4th Step] Distinguish influencers by marketing campaign category
▶ It is very important to distinguish them because they spread out the company's message passionately when there are products or services that the influncers love the most.

[5th Step] Recruit influencers who can talk company's service or product on social media platform instead of the company
▶ Their activities do not only expand marketing campaign but also they bring positive images of the comapany.

[6th Step] Give proper compensation to influencers for expanding positive WOM of the product or service
▶ With more incentives, influencers will work passionately more than ever.

[7th Step] When social media campaign has worked effectively, please do not forget to evaluate and compensate for the activities.
▶ Evaluating and compensating social media campaign is an essential step for moving to next stage with utilizing social media.

Story Marketing (Importance & Examples)

Story Marketing (Importance & Examples)

★Story Marketing★
Creating an interesting story with a plot from difficult and complex story. In other words, a skill imprinting products to customers through a story.

(Here are some good examples)
1) Marquis who used to live in Evian drank water in the village, and then one was completely cured from kidney stone.

2) Through a  return two tire wheels by an old man, Nordstrom department store earned the fame of "the best customer service serve".

3) City of Verona in Italy became one of the most famous cities in the world because of a noble 'Romeo and Juliet' by William Shakespeare.

A great leader also needs his own message(story) in order to prove his greatness. The message(story) must not be a fiction but the real experience which can make people to sympathize.

As shown above, story marketing became a madatory element in a marketing category.

Then, how can we practice writing a story telling marketing?
1) Simplify the structure of a writing into message and story.
2) Write an arguement first, then next think about story which can support the arguement.

[Consulting Column] #4 What is Global Marketing (Digital Marketing)? [3rd Part]

[Consulting Column] #4 What is Global Marketing (Digital Marketing)? [3rd Part]

Wow, I seem like I am writing 3rd part of this column already!!

As I mentioned on 2nd part, we will more talk about 'Marketing Strategy' on 3rd part.

After achieving brand concept/essence, we should try to spread out our brand concept/essence to our customers as much as we can.

Unlike domestic marketing, 90% of marketing activies are excuting on online channels unless you gave full authority to the foreign/global marketing agency.

Certainly, if you spend alot, really alot of money, you can have a meeting with the agency at a targeting country and can plan and execute the plans with them.

Being honest, if you are not a native, even if you are a native, executing offline marketing plans such as TV, Radio, DM and other various promotions seems like running into a fire. In addition, think about the money you spent.

Birth of SNS tools recently created not only new culture of the business industry but also created the new internet paradigm. What people have done in the offline channels are slowly moving to an online channels. In other words, not planned offline marketing promotions can be just instant activities.

In my point of view, offline marketing activities must be excuted after periods of excuting online marketing activities because people at first need to know our what our brand concept/essence are. WOM(Words of Mouth) at this point is being the most important activity in order to let the people know our brand concept/essence. If you practically recognize effects of WOM, then it's time to execute offline activities, it will lead to a synergy effect.

Then next, step by step, let's talk more about what types of the online marketing activities are existing.

1. What are the strategies that consists online marketing?
-> As you can see the image above, there are many types of strategies. Seems a bit complex? Here are the shortcuts.

- SEO (Search Engine Optimization)

- BLOG

- E-MAIL

- SOCIAL MEDIA TOOLS (Ex. Facebook, Twitter, Google+, LinkedIn and Pinterest so on...)

- WEB (Homepage Marketing)

※ As a matter of fact, many of people already know the tools or ways of executing online marketing such as blogging, e-mailing and  social media marketing; contents of the tools for satisfying cutomers' needs and wants are more important, not much important knowing what the tools are.

2. Then, how should we create 'Good' contents in order to satisfy cutomers' needs/wants?
-> Various ways. But, everytime brand concept must be contained. Without brand concept, it's just like a coke without a bubble. Consumers won't remember.. Meaning of a marketing is a promoting sales activity for increasing revenue but we shouldn't miss marketing also has a meaning of a way to hammer the brand home for consumers. Just for a moment, within ten seconds, what are the brands that you spontaneously think of? Coca Cola? Apple? Might be global brands I assume. Because of their steady and good marketing activities, it's very hard to not remembering the brands! What I want to say is that we can also learn a lot from our daily life since we are facing numerous brands' advertisements and marketing promotions everyday.

Back to main point, I would like to introduce few good ways to make good contents.

- Story Marketing : Based on brand concept, make a story that can be remembered on consumers' minds for a long time or refine a real story for consumers.

- Emotion Marketing : Let's imagine that you are haning out with your friend in a bar. You have 50 dollars in your wallet. If you spend that money, you can't have a breakfast and lunch tomorrow. But, there is a beauty getting nearer to you and say "It's my birthday, please be my friend". What would you dealing with this situation? :)

- Empathy Marketing: Have you ever been to the hopital where the people have to wait at least 1~2 hours? I think difference between busy hospital and quiet hospital comes from doctor's empathy ability. They are not only prefessional on their jobs but also have empathetic attitude toward patients, so they make patients reducing their worries. This is an example of empathy marketing.

- Entertainment Marketing : I love this moment because there is perfect example to describe what the entertainment marketing is. Have you watched the music video of Psy, Korean pop artist? Why did you like it?

As you've seen through, there are various ways to create good contents. Based on my experience, I would like to pick up 'Creativity' is the most important ability to creat good contents; anybody can challenge!

3. How can we measure the marketing outcome?
-> Various ways depending on which tools you use. Since facebook became one of the most famous online marketing tool, here I attach the image which shows KPI (Key Performance Index) of FB.

 

 

4. For the last, What are the most important factors to succeed the online marketing?

-> Without a doubt, it's a continuity of executing online marketing. Without a pateince, no one will have an opportunity to see what your brand is. Next, as I mentioned above, it is a creativity. People should remember your brand in the world where the numerous advertisements and informations are flood.

 



[Consulting Column] #3 What is Global Marketing (Digital Marketing)? [2nd Part]

[Consulting Column] #3 What is Global Marketing (Digital Marketing)? [2nd Part]

Continue from 1st part, we will keep more talk about the topic 'What is global marketing?'.

We talked about importance of researching in the 1st part as a preparing stage of whole global marketing plan.

Then, what has to be a next step after researching?

As a lot of you guys might know, we need to set up our marketing strategy plan that we call generally 'Proposal'.

Then, what and which contents should be included in marketing plan?

 

Here is a sample image of contents page.

 

The first thing we should do is setting up 'Our Mission' which seems to be like the image below.

(In other words, figuring out and stating our goal and objective, it must be very clear and simple)

 

 

Then next, we must consider about positioning of our brand (product or service).

 

In order to draw a brand analysis map, our own guideline must be set up at first.

(ex. Trendy <-> Technology, Premium<-> Public)

 

Then, we have to insert our brand into a analysis map that must be in differntiated position in compare to other brands and also must be honest and understandable enough for persuading our target customers, talking about concept such as high quality, clean, cosmeceutical and vegetation written in below image.

 

*If you think that you seem unable to draw a brand analysis map, honestly saying, you have to going back to researching stage again for finding your own brand spot which means differentiated position*

Next job is to analyze our target customer after setting up the brand analysis map.

For example, how they spend their 24hours of a day, what lifestyles do they have and what are their interest parts? Such these kinds of questions can be helpful for finding your appropriate answers.

Then after analyzing target customer, we should decide what is going to be our core message. (generally called as core brand concept or brand essence)
ex) Coca Cola = "Happiness", Skin Food = "Eatable Cosmetics"

As a matter of fact, deciding crucial brand concept is an extremely difficult activity..

I can assure that the research you have done was all for the deciding core brand concept, with a little bit a exaggeration.

Simply, it is just an indirect saying of importance of brand concept.

For further understanding, let's think about Coca Cola. Which vocabs are coming up in your mind? Happiness or Enjoy? Right?

Coca Cola has been retaining that concept for more than a hundred of years, and for retaining they have invested huge amount of money and time.

Once the brand concept is set up in cutomers' mind, it is extremely difficult to be changed again or even just retaining.

Here is one tip for how to find core brand concept quite easily.
"Experience the product or service, then try to express your feeling from your exeprience"
(Surely, it must be correlated with foreign nation's culture and emotion)

Then what should we do next?

Here come a real war!

We got to build up specific marketing strategy plans in order to let people know our core brand concept/essence that we just made!

Think about the global brands that you know most or love and what they have done to you directly or indirectly such as promotions or advertisement. Will make your eyes open about what the global marketing is.

I will see you next time with marketing strategy plans part!

April 11th, 2013
BK Park


[Consulting Column] #2 What is Global Marketing (Digital Marketing)? [1st Part]

[Consulting Column] #2 What is Global Marketing (Digital Marketing)?

What is a global marketing?

In fact, it is really simple. Executing marketing plan in foreign countries is an answer.

However, there is a little trap in it.

Because traps such as difference of culture, language and other micro/macro differences between  nation A and nation B are exisiting, we needs to be aware of those differences and establishes specific marketing plans & strategies in an appropriate time, then execute next.



As you can see the image above, in general marketing design map is divided into three stages: Prepare, Launch and Grow.

Then, let's take a close look at each stages.

Core activitiy in prepare stage is definitely a researching.

Firguring out status of foreign country such as population, religion, culture and competitors in the same industry is a mandatory step to gather much information.

There can't be 100% gurantee for success of implenting global marketing based on great research, especially a research conducted by online tools. But, conducting a great research can raise possibility of success for launching product or service in a forign country.

So, now, here is a little TIP for how to conduct the better researching.

First, gather the information as much as possible from the websites of goverment agencies such as embassy, chamber of commerce and international trade association.

Second, gather any raw datas seeming helpful through googling and interview with government officials.

Third, survey from the corresponding foreigners with delicately made questions.

For the last, based on the gathered information, create the best marketing plan ever.

I saw many people who don't spend on time for researching before setting a delicate marketing plan; sorry to say this but if they don't spend enough time on research eventually they will get back to the research stage. In other words, I can assure importance of conducting a proper research is as much important as designing a creative marketing plan.

In next time, we will talk more about contents of marketing plan made by researched datas.

April 10th, 2013
BK Park

[Consulting Column] #1 Why do companies need global marketing (Digital Marketing)?

[Consulting Column] #1 Why do companies need global marketing (Digital Marketing)?

Dear Mr. Everyone

This is my first time writing consulting column based on my career expriences in Google Blogger!

So I was in worry of what to write as my first topic; with a few minutes of consideration, I could decide that I'm going to write about 'Global Marketing' since I have been planning and practicing global marketing and tradings as a consultant on company name 'CotDe Inc.', Korean Cosmetics Company manufacturing four cosmetic brands mainly: Ciracle, Zymogen, O'Sum and Skin Vegetarian. *I will post more about CotDe Inc. next time. Leaving some curosities for the readers :)

As my first time writing a column about global marketing, I would like to write solid main points about why do companies need global marketing especially in today.

In general, I saw many of people who think global marketing too difficult or just useless thing, and of course I was one of them too.

However, birth of online market changed the basic clusters of a market. In addition, coming up of social network service made market even more complexed and difficult to grab.

Imagine your daily life. You can acknowledge any information that you want to know instinctly by smartphones or I-pad. This is the place where we live. In other words, we are able to contact any people around the world with your little effeorts of touching screen.

As I am a native Korean, I have few more words to say about importance of global marketing.
Korea has a very small territory in compare to the US, but population density is extremely higher than the any other countries in the world. Moreover, few conglomerates are encroaching biz areas of small and medium companies. Solution? Yes, exporting our goods is our only solution. Unfortunately, a lof of small and medium companies do not know how to export their products without professional consultants...

I will cut my words and will post about 'What is Global Marketing' in next stage, not wanting people to lose their concentration!

So, here the summary of this column: 'Why do companies need global marketing?'
1. Satuaration of domestic market
2. Development of online media tools
3. Development of online market (size, level of contribution and etc...)
4. Development of online marketing strategies (more impact on market)
5. Development of emerging countries' market
6. Increase of brand empower

More reasons can be found but I do not doubt that those are the main reasons..

April 9th, 2013
BK Park

[Advertorial Review] Zymogen AC Dr. Houttuynia Cordata Ferment Mist (Korean Cosmetics)

[Advertorial Review] Zymogen AC Dr. Houttuynia Cordata Ferment Mist (Korean Cosmetics)

 Hurrah!! It finally came to me!

Zymogen AC Dr. Houttuynia Cordata Ferment Mist, upgraded version of the Serum, has finally released

... I have been waiting so long after I heard the news the Mist will be launched..

Before review the Mist, I would like to explain the Serum one more time!

Houttuynia Cordata Ferment Serum is the most perfect medicinal herb giving us effect of alleviating skin-troubles.

And NOW, it became as the Mist, so we can use it more conveniently.

Since the product contains the 40% of Houttuynia Cordata Extract, it kills toxin in your skin completely.

If you want to know the reason that I highly praise the Zymogen products, only the people who purchased and experienced the products might know why.

Still, there are a lot of people who are sending thank you note for introducing the Zymogen Products.

The product, Zymogen AC Dr. Houttuynia Cordata Ferment Mist, was externally quite small than what I expected.

I was expecting quite a big size, but anyway I could use it more conveniently because of its size; I used to carry the product in my bag.

I tested power of spaying.

I really loved because of no drops remaining.

Here is my before & after picture after 2months using.

Why don't you try out the product, if you have trouble skin just like me!?

<Advantages of the product>
1. Excellence of the product effect
- Many of you guys already have seen the effects through my blog review. I still use it frequently, and it still alleviating my skin troubles.
2. Convenience
- Possible to hand-carry
- Possible to use after make-up! (I love this part the most)
3. Power of Spraying
4. Great Frangrance

<Disadvantages of the product>
1. Size of the product
- When I first received the product, it seemed as tester product. So, I felt it as my perfume. Nevertheless, I do not think the product is expensive; however, it is inconvenient because I have to buy the several products at once.
2. Impossible to spray my whole face area by only one-spraying (Maybe possible to a person who has small face..)

 

 

[Korean Cosmetics] Zymogen AC Dr. Houttuynia Cordata Ferment Mist

[Korean Cosmetics] Zymogen AC Dr. Houttuynia Cordata Ferment Mist

<AC Dr. Houttuynia Cordata Ferment Mist>
Have you ever thought that your trouble skin can be cured 24/7 by Zymogen AC Dr. Houttuynia Cordata Ferment Mist? Take out the Mist from your shoulder bag in anytime & anywhere!

[Product Benefits]
P...roduct Benefit 1: Using 40% of Houttuynia Cordata Extract Source
- A special ingredient in houttuynia Cordata called Quercetin relieves skin-troubles through expanding capillaries, purifying bloods and detoxifying in the skin.

Product Benefit 2: AC Dr. Active Source-Ferment Houttuynia Cordata Extract Easily
- Effects of AC Dr. Active Source-Ferment Houttuynia Cordata Extract’s skin trouble care stored into mist container in anywhere easily available.

Product Benefit 3: Verified Medicinal Herb: Houttuynia Cordata
- Calling houttuynia cordata as detoxifying herb, beauty herb, anti-inflammation herb and etc, it is well-known for the most effective raw-material for relieving skin-troubles not only in China but also in Japan, especially detoxifying poisons in the human body.

[Main Ingredients]
1. Houttuynia Cordata Extract
- Alleviation of skin troubles, Deintoxication, Skin Reconstruction

2. Licorice Extract
- Alleviation of skin troubles Whitening, Deintoxication

3. Sophora Japonica Flower Extract
- Antioxidation, Skin Reconstruction

4. Allantoin
- Skin Conditioning, Skin Protection

[How to Use]
1. Face: At a short distance, close your eyes and spray AC Dr. Houttuynia Cordata Ferment Mist troubled-areas. Tab it smoothly with your fingers. After then apply Ferment Houttuynia Cordata Extract serum for the more efficacy.
2. Chest&Back: After a bath, spray it gently in dry skin. It works well upside down.

[Recommended Skin]
1. Acne in chest and back
2. Make-up frequently, troubled skin
3. Want to take care skin troubles even outside

 

For more information about the product, please refer to the below URL:

http://zymogen.asia/product_serumessence_houttuynia_mist.html

 

 

[Korean Cosmetics] Zymogen AC Dr. Ferment Houttuynia Cordata Extract Lotion

[Korean Cosmetics] Zymogen AC Dr. Ferment Houttuynia Cordata Extract Lotion

<AC Dr. Ferment Houttuynia Cordata Extract Lotion>
What don’t you grab an opportunity to free from pain of small & big skin-troubles? Check out incredible benefits of AC Dr. Ferment Houttuynia Cordata Extract Lotion! :)

[Product Benefits...]
Product Benefit 1: Quadrupled Enrichment of Houttuynia Cordata Extract Source
- Enriched 10% of Houttuynia Cordata Extract Source. A special ingredient in houttuynia Cordata called Cuerchitrun relieves skin-troubles through expanding capillaries, purifying bloods and detoxifying poison in the skin.

Product Benefit 2: Doubled Effect of Active Source-Ferment Houttuynia Cordata Extract
- After using Active Source-Ferment houttuynia Cordata Extract gently, use of AC Dr. Ferment Houttuynia Cordata Extract Lotion cares causes of skin-troubles through controlling activity of skin-bacteria more effectively.

Product Benefit 3: Recognized Medicinal Herb: Houttuynia Cordata
- Calling houttuynia cordata as detoxifying herb, beauty herb, anti-inflammation herb and etc, it is well-known for the most effective raw-material for relieving skin-troubles not only in China but also in Japan, especially detoxifying poisons in the human body.

[How to use]
It is much more effective when you use this lotion with the following steps.
1. Ferment Houttuynia Cordata Extract Serum
2. Ferment Houttuynia Cordata Extract Lotion
3. Ferment Houttuynia Cordata Extract Mist

[Recommend skin]
1. Feeling dryness of the skin after using Ferment Houttuynia Cordata Extract serum
2. A person being eager for perfect skin troubles care
3. A person being eager for fressh skin without shine

 

For more detail information, refer to the below URL:

http://zymogen.asia/product_Toner_Houttuynia_lotion.html