[Consulting Column] #2 What is Global Marketing (Digital Marketing)? [1st Part]

[Consulting Column] #2 What is Global Marketing (Digital Marketing)?

What is a global marketing?

In fact, it is really simple. Executing marketing plan in foreign countries is an answer.

However, there is a little trap in it.

Because traps such as difference of culture, language and other micro/macro differences between  nation A and nation B are exisiting, we needs to be aware of those differences and establishes specific marketing plans & strategies in an appropriate time, then execute next.



As you can see the image above, in general marketing design map is divided into three stages: Prepare, Launch and Grow.

Then, let's take a close look at each stages.

Core activitiy in prepare stage is definitely a researching.

Firguring out status of foreign country such as population, religion, culture and competitors in the same industry is a mandatory step to gather much information.

There can't be 100% gurantee for success of implenting global marketing based on great research, especially a research conducted by online tools. But, conducting a great research can raise possibility of success for launching product or service in a forign country.

So, now, here is a little TIP for how to conduct the better researching.

First, gather the information as much as possible from the websites of goverment agencies such as embassy, chamber of commerce and international trade association.

Second, gather any raw datas seeming helpful through googling and interview with government officials.

Third, survey from the corresponding foreigners with delicately made questions.

For the last, based on the gathered information, create the best marketing plan ever.

I saw many people who don't spend on time for researching before setting a delicate marketing plan; sorry to say this but if they don't spend enough time on research eventually they will get back to the research stage. In other words, I can assure importance of conducting a proper research is as much important as designing a creative marketing plan.

In next time, we will talk more about contents of marketing plan made by researched datas.

April 10th, 2013
BK Park