<Prinicples of Executing Digital Marketing>
For successful social media campaign, I would like to recommend implementing next 7 steps of the principles.
[1st Step] Monitoring conversation in SNS
▶ Through a careful monitoring conversation in SNS among customers, coporate brands and other communications related to the corporate, companies can earn valuable information for business management.
[2nd Step] Check out who can spread out our own company's message
▶ Company is good to create pool of influencers who can really influence corporates' brands. Must find alternatives to utilize influencers who can create and spread out accurate and true messages.
[3rd Step] Figure out chracteristics of influencers
▶ Must know their characteristics so company can use them in a timely manner.
[4th Step] Distinguish influencers by marketing campaign category
▶ It is very important to distinguish them because they spread out the company's message passionately when there are products or services that the influncers love the most.
[5th Step] Recruit influencers who can talk company's service or product on social media platform instead of the company
▶ Their activities do not only expand marketing campaign but also they bring positive images of the comapany.
[6th Step] Give proper compensation to influencers for expanding positive WOM of the product or service
▶ With more incentives, influencers will work passionately more than ever.
[7th Step] When social media campaign has worked effectively, please do not forget to evaluate and compensate for the activities.
▶ Evaluating and compensating social media campaign is an essential step for moving to next stage with utilizing social media.
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